– Hello Edouard, can we rewind? How did this process – the launch of your most ambitious watch line yet – begin?
With a strange and rare obsession that I share with Marcus, our designer… the bracelet. Usually, all watchmakers (ourselves included) are obsessed with the dial, the case, the movement. And the bracelet is ignored until the last minute, when two nice pieces of metal or leather are strapped into place. Well, not this time, I can assure you… we wanted to create something unique, elegant, comfortable – yet fully integrated with the design. A coherent whole, which would pass any wrist-based test of aerodynamics.
How different is this new lines of watches, compared to what H. Moser & Cie. has created before?
This is uncharted territory for us. It’s the first time in 192 years that H. Moser & Cie. is launching a line of watches like this. And we are doing it entirely differently from the rest of the watch industry.
There’s quite a conservative trend for a specific style in colour, shape, design… many brands tend to look the same. But we’ve gone in a unique direction, and we’ve made a very bold statement. So yes, it really is different! But in a way, we are doing what we’ve always done – keeping true to H. Moser & Cie.’s disruptive tradition. Our brand has had many lives. It shone, it died, it revived. It’s never been boring. We’re trying to keep that spirit alive.
Why did you name your new product range the Streamliner?
The Streamliner evokes the elegant lines of the old American steel locomotives, combined with the purity of German engineering. It’s a minimalist work of art, with subtle curves that continuously draw the eye. Whether it’s our Perpetual Calendar with its Big Date function, our Minute Repeater, or the Flying Hours – at Moser we are always looking for the purest line, the way to make a complex movement look effortless. Our news Streamliner range is no exception.
Want to know more about our first limited edition batch? Leave us your details to get in touch with one of our experts.