DIVE INTO EXCEPTIONAL WATCHMAKING
Blue Lagoon: for the first time, this dial, evoking the waters of the tropics, is being paired with a model from the Endeavour family; a Concept version – without logo or indices. The Endeavour Centre Seconds Concept Blue Lagoon is designed for connoisseurs who like their watches bold, sexy, and contemporary, with a maverick edge. Recognised as a benchmark for elegance, H. Moser & Cie. produces classic watches unlike any other. 100% Swiss, 100% Moser, with a guarantee that, since H. Moser & Cie. models are so extremely rare, you will not find your watch on any other wrist. For a number of years, a new wind has been blowing towards H. Moser & Cie., breathing life into products which are resolutely of their time and aimed at a refined clientèle who know what they like. H. Moser & Cie. stands for understatement, yet always with a hint of provocation. On the Endeavour Centre Seconds Concept Blue Lagoon models, the indices and brand logo have been completely removed to enhance the utterly streamlined minimalist design. The brand is also famed for its fumé dials, with highly sophisticated colour gradations, which it presents in an audacious yet always elegant mix of materials and styles. With a broad palette of shades to choose from, H. Moser & Cie. can afford to be daring, as is the case with the Blue Lagoon dial, an unexpected colour that was an immediate success. With no distraction, it takes pride of place, turning minimalist luxury into a statement: immediately identifiable and unmistakeable.
"Fumé dials are an integral part of our history", explains Edouard Meylan, CEO of H. Moser & Cie. "To connoisseurs, they are instantly recognisable". Today, over 90% of our models feature a fumé dial; the others have either an argenté dial or, for models in the Heritage collection, an enamelled dial. For the last few years, we have been exploring ways of developing new colours, always with the same desire to offer watches that are traditional yet in keeping with the times". To truly stand apart, we cannot simply follow trends. We must create them. And the result is magical: Endeavour Centre Seconds Concept Blue Lagoon models are Haute Horlogerie classics, combining harmonious proportions, balanced forms, high-end finishes, and our own manufacture-made automatic movement. But these are classics designed for a modern audience with their finger on the pulse, seeking a watch that is traditional yet unconventional, with an arresting aesthetic that looks nothing like a watch your grandfather would wear.
The movement that drives the Endeavour Centre Seconds Concept Blue Lagoon model is the HMC 200, designed, developed and produced entirely in-house. It is equipped with a regulating organ manufactured by Precision Engineering AG, the sister company of H. Moser & Cie. The calibre HMC 200 houses a large engraved gold oscillating weight, guaranteeing a minimum 3-day power reserve.
The Endeavour Centre Seconds Concept Blue Lagoon proves once again that simplicity can be both surprisingly effective and unexpectedly powerful. Stripped of all indices, logo and branding, the Blue Lagoon dial really comes into its own — uncluttered, and pared down to the essential, in line with the H. Moser & Cie. guiding principle.
The unmistakeable H. Moser & Cie. style of irreverent Haute Horlogerie.