01.2018

H. MOSER & CIE.: EXPERIENCE THE BLUE LAGOON

Following on from its Cosmic Green dial, H. Moser & Cie. is introducing Blue Lagoon, the classic turquoise of an island paradise. The Venturer Concept Blue Lagoon is the perfect showcase for this new dial, named in honour of its vibrant colour. It marks the first time that H. Moser & Cie. has offered a Concept version of its 39-mm diameter Venturer case. With neither logo nor indices, the effect is understated. The dial takes pride of place, making a statement of minimalist luxury which is immediately recognisable and unmistakeable.

For several years now, H. Moser & Cie. has been reinvigorated and rejuvenated, revisiting collections and giving life to resolutely modern products that appeal to the refined tastes of our clients. H. Moser & Cie. offers understatement with an unusual touch and a hint of provocation. The Schaffhausen-based Manufacture is becoming a watchword for elegant and contemporary watchmaking, creating classic watches that are never dull, elegant with a hint of sexiness, refined with just a hint of irreverence.
H. Moser & Cie. creates watches that follow the rules of Haute Horlogerie; traditional without being too proper, with an unmissable aesthetic that looks nothing like a watch your grandfather would wear. H. Moser & Cie. is also famed for its fumé dials with their refined graded pattern. After Funky Blue and Cosmic Green, the company also launched a red fumé and an innovative Purple Haze fumé. Today, the Blue Lagoon dial joins the Concept series of watches that feature neither indices nor logo.

"Fumé dials are an integral part of our history", explains Edouard Meylan, CEO of H. Moser & Cie. "To connoisseurs, they are instantly recognisable. Over 80% of our models feature a fumé dial; the others have either an argenté dial or, for models in the Heritage collection, an enamelled dial. For the last few months, we have been exploring ways of developing new colours, always with the same desire to offer watches that are traditional yet in keeping with the times".

The Venturer Concept Blue Lagoon is another successful example of this, a true on-trend classic. It is available in white gold or red gold, paired with a beige kudu or brown woven leather strap. Each Venturer Concept Blue Lagoon reference is available in a limited edition of just 20 pieces.

The unmistakeable H. Moser style of irreverent Haute Horlogerie.