With their Concept Series of watches, that have neither indices nor logo, H. Moser & Cie. is making a clear statement. A true luxury product is unmistakeable and requires no marketing or branding to speak on its behalf. By focussing on absolute simplicity, H. Moser & Cie. is returning the product to centre stage, as an understated star. Pared down to the essentials, the Venturer Small Seconds Purity collection follows this logic, brilliantly illustrating the minimalist philosophy of "less is more". Once again, H. Moser & Cie. has proven that authenticity can provide a power and dynamism which is rarely achieved.

Taking the best from the Concept Series and the other H. Moser & Cie. collections, the dials on the Venturer Small Seconds Purity feature indices at 12, 3, 6 and 9 o'clock. The logo remains absent, allowing the beauty of the fumé dials to shine through, unimpeded. As custom in haute horlogerie, and a tradition for H. Moser & Cie. watches since 1828, the company signature and crest appear on the movement side, a subtle reminder of its heritage. Emphasised by the curved sapphire crystal and the refined bezel, the dials on the Venturer Small Seconds Purity models are among the most impressive produced by the company: sky-blue fumé for the white gold model and the signature fumé for the version in red gold.

H. Moser & Cie. enjoys combining design cues to create an unexpected effect. To subtly offset the classicism of the Venturer Small Seconds Purity white gold model, raw kudu leather has been chosen to add a rugged touch to the watch. For the red gold model, a sumptuous brown strap in kudu leather brings warmth to the fumé dial, reinforcing the reflections of its dusky tones. The result is surprising, slightly offbeat, and confirms that H. Moser & Cie. watches – with or without visible logo signatures – respect the finest watchmaking traditions but are firmly rooted in the present.

At the heart of the Venturer Small Seconds Purity, with the convex shapes typical of the 1960s and design inspired by historic H. Moser & Cie. pocket watches, beats an HMC 327 hand-wound Manufacture calibre. Visible through the sapphire case-back, the movement has a power reserve of at least 3 days which is marked by an indicator on the movement side of the watch.

Finally, as with all new models produced from January 1st, 2017, this collection will not feature the Swiss Made label on the dial as the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, does not consider the label sufficiently rigorous.