H. MOSER & CIE. JOINS FORCES WITH JD.COM TO EMBRACE THE E-COMMERCE AGE
GENEVA, Switzerland – On January 17th, 2018 at the 28th SIHH, independent Swiss watchmaking brand H. Moser & Cie. officially announced a new partnership with China’s largest online retailer JD.com. The brand has opened an online boutique on the JD.com e-commerce platform and carefully selected representative timepieces to promote its distinctive and exceptional collections, with the aim of further showcasing the uniqueness and exclusivity of H. Moser & Cie. and bringing attentive, personalised services and shopping experiences to Chinese luxury consumers with a strong human touch.
In recent years, the rapid growth of online luxury shopping has become a global trend. The sustained expansion of emerging markets has also prompted independent Swiss watchmaking company H. Moser & Cie. to rethink its relationship with consumers while maintaining an independent approach, with the aim of broadening its consumer reach. As China’s largest retailer, JD.com offers a large user base of high-end luxury consumers, an advanced business model, a first-class logistics network, industry-leading customer service and other unique advantages. In view of this opportunity, H. Moser & Cie. has concluded a partnership agreement with JD.com to facilitate the brand's expansion in China. By combining its offline stores with online sales channels, H. Moser & Cie. can expand its reach and provide consumers with a higher level of service, so that they fully experience the brand's human touch.
Heinrich Moser, founder of H. Moser & Cie., established trading company H. Moser & Co. in St Petersburg in 1828 to make high-quality watches. Back then just as it is today, the name H. Moser & Cie. was synonymous with premium quality and exquisite craftsmanship. Having joined forces with e-commerce platform JD.com, H. Moser & Cie. will reinvent itself while continuing to uphold the brand's pioneering and innovative spirit, by consolidating its strengths, working hard, adhering to its own values and, in particular, staying loyal to the products themselves. The brand's signature—"Very Rare"—is not confined to the quantity of timepieces produced by H. Moser & Cie. It refers to the specific characteristics of "Schaffhausen's little pearl". First of all, the entrepreneurial spirit ingrained into the brand's DNA since its founding is reflected in the attitude of the H. Moser management team, composed of determined individuals who enjoy taking up challenges and defying established norms. Second, Every H. Moser & Cie. each watch is developed and expertly handcrafted in-house from start to finish.
H. Moser & Cie. has demonstrated its commitment to this first collaboration with JD.com by carefully selecting the finest timepieces in its popular Endeavour, Venturer and Pioneer collections for China's high-end consumers. And to highlight the great significance of the partnership, H. Moser & Cie. will also develop new, global limited-edition watch models that will be sold through JD.com.
“H. Moser collections are known for the exceptional quality and attention to detail our luxury consumers appreciate,” said Xia Ding, President of JD Fashion. “The new models that H. Moser will develop specially for us will be no different, and will reflect our consumers’ discerning tastes and preferences. As we continue to bring more outstanding brands on board, we are well-positioned to be a key bridge between the world’s top watch brands and Chinese consumers.”
"JD.com has the best team, it is China's leading e-commerce platform and an ideal partner for H. Moser's sales in China," said Edouard Meylan, CEO of H. Moser & Cie. "This partnership is an extension of H. Moser's existing business network. We are already talking together about developing unique and ground-breaking services and products, all of which will make for an incredible user experience. I believe that more brands will follow our experience and benefit from it. We are entrepreneurs, and we love working with entrepreneurs who challenge traditional business models and take risks."
In the past two years, JD Watch, JD.com’s division dedicated to watches, cooperated with many of the world’s finest international watch brands. As one of the e-retailer's fastest growing fashion categories, JD Watch has become the benchmark platform in China's vertical e-commerce industry and one of the preferred online sales outlets for Swiss watch brands, which are renowned for their rigour and meticulousness. Many of these brands have praised JD Watch as their ideal partner. By successfully concluding the agreement with H. Moser & Cie., JD Watch has further complemented its already impressive offering of major Swiss watch brands and taken an important step towards cementing its position in the online watch retail industry. JD Watch not only has a large and discerning user base that is attuned to leading high-end brands, it has always adopted a proactive and open-minded attitude and comprehensively empowered watch brands with its extensive resources in marketing, branding and sales. As a result, JD Watch is favoured by many renowned Chinese and international watchmaking companies.
Users who purchase H. Moser products from JD.com in China will benefit from the site's exclusive, high-end “JD Luxury Express” delivery service provided by dedicated specially trained, smartly dressed couriers wearing white gloves and driving electric vehicles. Thanks to the company’s extensive advanced logistics network, many consumers can enjoy same-day delivery supported by more than 500 large fulfilment centres operated by JD.com's logistics arm, JD Logistics.
This partnership, an extension of the H. Moser’s existing business network, is undoubtedly a tremendous achievement for the brand and a recognition of the company's creativity, brand value and unstinting effort since its establishment in 1828.